Liliana Brenninkmeijer is SCALA’s new CalExotics Brand Ambassador!

SCALA is thrilled to announce the appointment of Liliana Brenninkmeijer as the new CalExotics Brand Ambassador. Liliana will be SCALA’s primary point-of-contact for all CalExotics related matters and will help retailers maximize the brand’s amazing sales potential.

The addition of Liliana Brenninkmeijer as our specialized CalExotics Brand Ambassador opens the door to new, exciting developments in the exclusive SCALA and CalExotics partnership. Liliana’s diverse background in consumer psychology, erotic B2C retail and product development ensures she is able to interpret current market trends and help retailers use them to maximize their own CalExotics sales potential. Liliana will be dedicated to developing CalExotics’ brand presence on the European market, working on brand awareness and promotion in conjunction with the SCALA sales team and CalExotics representatives; which translates into in-store trainings and work-shops for SCALA retailers, plus the creation of new marketing materials to help boost sales.

Liliana: “I am very excited about my new challenge at SCALA, as the company’s impressive heritage in the industry and its international presence as a premium distributor offer many dynamic prospects.” At SCALA, we’re mutually excited about Liliana arrival, as her professional experience and social, energetic personality will no doubt benefit the promotion of CalExotics as a must-have, quality brand in any retail assortment.