Playhouse Returns: A Strong Commercial Classic Reborn

After 15 years, SCALA reintroduces Playhouse, a brand with strong commercial roots and a clear role in today’s market.

As the market has polarized between premium design and aggressive pricing, the reliable mid-segment has been missing. Playhouse fills that gap: a stable, dependable brand built for consistent turnover.

Within SCALA’s portfolio, Playhouse is the accessible “bread and butter” pillar. Alongside strong third-party brands and proprietary labels backed by 55+ years of expertise, it helps retailers build a healthy, commercially smart product mix.

The revival is not about nostalgia. It is about applying what made Playhouse successful: clarity, accessibility and steady sell-through, to today’s standards.

The new Playhouse features a clean, modern identity with minimal packaging and clear communication. Products focus on solid performance, reliable quality and strong price–quality balance. Easy to understand, easy to merchandise, easy to sell.

Backed by SCALA’s sourcing power and distribution strength, Playhouse is built to compete with confidence.

Playhouse stands for dependable turnover, accessible without being cheap, modern without being complicated.

Its promise is simple: “for every nightstand.”